Zensar pop-up shop at Adobe Summit
Branding, packaging, typography, environmental graphicsTools: Illustrator, Photoshop, Figma
Collaborators: Creative Director Colin McKeveny, Copywriter Taylor Fagan, Designers Elizabeth Mason, Daniel McCoy, Linsie Figueroa and Sarah Cederberg
Overview: Our pop-up boutique isn't just about selling trendy household items—it's a dynamic showcase of Zensar's cutting-edge marketing solutions, creatively disguised as a retail boutique. Through interactive experiences, engaging displays, and branded merch, visitors will discover how Zensar is revolutionizing how brands go to market with data-driven insights and immersive digital experiences.
Demographic: Marketing leaders and creators attending Adobe Summit.
Challenge: How can we improve the brand recognition of Zensar at The Adobe Summit? How can we make the Zensar booth inviting and interesting so event attendees want to stop by and talk to representatives of Zensar?
Solution: After carefully consulting with the representatives of Zensar we decided to convert the booth into a warm and inviting convenience store with common everyday items that were crafted to feel like a brand you know and love, but with a slight twist. Fanta, I mean Thought-litership never tasted so good!
Timeframe: Four weeks
Promo shots
Day of event
Mock ups
Moodboard
Final Insights
Branding the Zensar pop-up shop to be a delightful experience for attendees at the Adobe Summit was an excellent opportunity to design packaged goods in a quick time frame. My team and I had so much fun coming up with witty jokes to integrate into famously branded products. 10/10 would do it again!