Zensar pop-up shop at Adobe Summit
Branding, Packaging, Typography, Environmental Graphics,Tools: Illustrator, Photoshop, Figma
Collaborators: Creative Director Colin McKeveny, Copywriter Taylor Fagan, Designers Elizabeth Mason, Daniel McCoy, Linsie Figueroa and Sarah Cederberg
Timeframe: four weeks
Overview: Our pop-up boutique isn't just about selling trendy household items—it's a dynamic showcase of Zensar's cutting-edge marketing solutions, creatively disguised as a retail boutique. Through interactive experiences, engaging displays, and branded merch, visitors will discover how Zensar is revolutionizing the way brands go to market with data-driven insights and immersive digital experiences.
Demographic: Marketing leaders and creators attending Adobe Summit.
Challenge: How can we improve brand recognition of Indigo Slate parent company Zensar and gain new clients in a fun and engaging way?
Solution: Zensar makes it delightfully easy to level up your brand. need to finesse this answer. Tone: fun, cheeky, clever
Visual direction: Corner store - warm inviting
Swag theme: Convenience store items, candy, drinks, soap, convenience items.
Deliverables
Process
Initial Concepts
-
![]()
Casual Tonal Territory
Calista and I took 70% of our inspiration from the casual tonal territory. The illustration style was inspired by the risograph print quality, texture and overlapping imagery from the vibrant dessert illustration. The casual tone conveyed with the faded blue stamps was used in creating our brandmark and textures. We also leaned into the warm summer color palette and the soft round quality of the sans serif terminals when developing our hand lettered type and custom illustrations. Lastly, the phrase “imperfect but not sloppy” was a measure we used to ensure we were consistent with our branding decision making process.
-
![]()
Idyllic Tonal Territory
The idyllic tonal territory board accounted for about 15% of the branding for Marymoor Live. We embodied the idyllic quality of attending a show at Marymoor Live by capturing the golden hour moment of sharing a beautiful summer night with your friends and loved ones at a show. This was accomplished this by requiring photographs to have lens flare or subjects to be silhouetted by the setting sun or stage lights.
-
![]()
Inclusive Tonal Territory
We took 15% of the Marymoor Live brand inspiration from the inclusive tonal territory. The primary visual element we pulled from this territory was the colorful woven imagery. The weave represents the sense of community that is fostered when attending a live performance with total strangers and how Marymoor Live helps bring people together from diverse backgrounds. We made sure that the website and the email template passes WCAG color contrast standards and is digitally accessible to a large audience. We also exhibit inclusiveness through diverse subject representations in photography and illustrations.
Early exploration
Final Direction
Marymoor Live is driven by the casual, inclusive and idyllic nature of the venue and the experience it provides. The overlapping Risograph print style and hand lettered custom type lends itself to the friendly, unique and welcoming nature of the brand. The color palette and the photography are soft and warm creating feelings of longing and nostalgia for summer nights with loved ones. The weave texture is emblematic of the diverse and inclusive community Marymoor Live is knitting together with their expertly curated line ups and distinctive venue.
Final Insights
Branding Marymoor Live was an excellent opportunity for Calista and me to collaborate, work towards a shared goal, and successfully develop a brand across multiple mediums. After thorough investigation and exploration, we arrived at a strong brand concept and saw it through to completion. Ultimately, it was a delight working with Calista on this project and I am super proud of what we came up with together!