Generative AI healthcare campaign
Branding, illustration, storyboarding, storytelling, art directionTools: Illustrator, Photoshop, Figma
Collaborators: Creative Director Kyleene Finley, 3D Animator Diego Cobos, Sr. Designer Christine Larsen, Creative Director Video and Production Haley Watson
Overview: Three Masterclass-style videos will showcase a healthcare leader leveraging Microsoft's programs to improve clinician burnout, personalized care, and call center optimization, with the presenter embodying this role to engage and inspire the audience.
Demographic: We are speaking to executive clinical leaders facing urgent staffing challenges due to clinician burnout, high turnover, and rising labor costs. While they recognize the problem, they may be uncertain about Generative AI’s potential in healthcare and how Microsoft can help solve this issue, so our goal is to make them feel understood and hopeful about a new, effective solution.
Challenge: Clinician burnout remains a critical issue, driven by labor shortages, rising patient demand, and administrative burdens that limit time spent on patient care. High turnover and replacement costs put additional strain on already financially challenged hospitals.
Opportunity: Advancements in Generative AI enable a data-driven approach to reducing burnout by automating administrative tasks, personalizing clinician support, and improving work-life balance. By leveraging technology, hospital leaders can enhance decision-making, increase engagement, and optimize workflows—allowing clinicians to focus on meaningful work and patient care. Microsoft partners with healthcare leaders to identify tailored interventions that improve both clinician well-being and patient outcomes.
Timeframe: One month
Care team experience
Storyboard
3D Animation
Patient experience
Storyboard
3D animation
Provider operations
Storyboard
3D animation
Inspiration & exploration
Early concept exploration
Inspiration
Final Insights
It was super interesting collaborating with a 3D animator on the motion aspect of this project while simultaneously juggling client feedback. The video team did a fantastic job on their end and the whole thing came together really nicely!