Cloud Cultures Season 2
Storyboarding, technical storytelling through visual design, visual design executionTools: Photoshop, Illustrator, Figma
Collaborators: Creative Director Colin McKeveny, Sr. Motion Designer Phil Reed, Sr. Designer Faith Hua, Copy Director Cody Barz, Sr. Video Editor David Faddis, Cinematographer Cody Brown, Executive Producer Aiden Martin, Creative Director Video Haley Watson, Sr. Producer Terry Salmon, Executive Creative Producer Chris Elliott, Line Producer Garland Hooker
Overview: Expanding on Season One’s success, Cloud Cultures Season Two explores new global stories of innovation powered by Microsoft Azure. Filmed in Malaysia, Mexico, the American Rust Belt, and Japan, the series showcases how cloud technology drives real-world impact. With a design-driven approach, we elevated storytelling to make complex technology both tangible and inspiring.
Demographic: Our audience includes tech leaders, decision-makers, and innovators looking for compelling examples of cloud technology in action. By shifting the focus from technical specs to human impact, Cloud Cultures resonates with professionals
across industries, from sustainable agriculture and healthcare to retail and manufacturing, sparking curiosity and inspiration.
Challenge: Cloud infrastructure marketing is often overly technical, failing to engage broader audiences. Our challenge was to craft a visually compelling and emotionally resonant series that not only informed but also inspired. We needed to translate complex Azure-powered innovations into relatable, human stories while maintaining a dynamic and cohesive visual identity.
Solution: For Season Two, we pushed the boundaries of storytelling by integrating cinematic visuals, refined motion graphics, and engaging title sequences. I storyboarded complex interview moments, added visual flares to heighten key storytelling beats, and designed title cards that reinforced the series' identity. Through a thoughtful blend of documentary filmmaking and design-driven storytelling, Cloud Cultures Season Two brings to life the transformative power of Azure in a way that is both visually captivating and deeply human.
Mexico
Title card
Video
Malaysia
Title Card
Video
United States
Title Card
Video
Japan
Title Card
Video
Posters
All up Season 2 Poster
Final Insights
This was a great opportunity for me to connect more with the video team and to elevate conversational moments that might be more complex or dry. I enjoyed working with Phil and Colin on coming up with appropriate storytelling and spicy moments for each episode.