Calista and I took 70% of our inspiration from the casual tonal territory. The illustration style was inspired by the risograph print quality, texture and overlapping imagery from the vibrant dessert illustration. The casual tone conveyed with the faded blue stamps was used in creating our brandmark and textures. We also leaned into the warm summer color palette and the soft round quality of the sans serif terminals when developing our hand lettered type and custom illustrations. Lastly, the phrase “imperfect but not sloppy” was a measure we used to ensure we were consistent with our branding decision making process.

The idyllic tonal territory board accounted for about 15% of the branding for Marymoor Live. We embodied the idyllic quality of attending a show at Marymoor Live by capturing the golden hour moment of sharing a beautiful summer night with your friends and loved ones at a show. This was accomplished this by requiring photographs to have lens flare or subjects to be silhouetted by the setting sun or stage lights.

We took 15% of the Marymoor Live brand inspiration from the inclusive tonal territory. The primary visual element we pulled from this territory was the colorful woven imagery. The weave represents the sense of community that is fostered when attending a live performance with total strangers and how Marymoor Live helps bring people together from diverse backgrounds. We made sure that the website and the email template passes WCAG color contrast standards and is digitally accessible to a large audience. We also exhibit inclusiveness through diverse subject representations in photography and illustrations.

The custom illustrations for Marymoor Live celebrate the casual, inclusive nature of the venue. Featuring a combination of flat shapes and thin outline strokes, brand illustrations are as energetic and dynamic as the headliners at Marymoor Live. 

The woven texture represents the inclusive nature of the Marymoor Live brand. Marymoor Live seeks to be accessible and to appeal to diverse swaths of the Seattle populace. The overlapping colors and texture are a metaphor for different communities of people coming together for a shared experience over music, food, drinks in the PNW outdoors.

Imperfect, but not sloppy, colored risograph style printed textures communicate the relaxed, intimate, and friendly nature of Marymoor Live.

We activate PNW summer nostalgia by using photography with lens flare and sunsets. The subjects in our photography are people in natural environments. We translate this experience into nighttime by ensuring subjects are lit by stage lights or string lights.

Marymoor Live celebrates the golden days of a Washington summer with its color palette. Soft and warm, our yellow radiates energy like the summer sun. Blue represents the metaphorical infinite opportunities of a blue sky and a clear horizon. A vibrant green pays homage to the grass, sequoia trees and the natural beauty of Marymoor Live. The rosy pink represents warm sunny afternoon with friends listening to music and sharing drinks, and a warm 80% black to further drive home the brand promise of inclusivity and friendliness. 

Marymoor Live is a unique experience and deserves typography as one of a kind as the venue itself. A custom hand lettered typeface is used for headliners and subheads. The rounded terminals speak to the pleasant and welcoming experience Marymoor Live offers to anyone engaging with the brand. Monarcha is used for body copy and sub-headers, when legibility and accessibility are paramount—for example, in documents with lots of body copy. Monarcha also has thick and thin strokes in its letterforms to create a feeling of expression and dynamism similar to the type of artists who will be performing at Marymoor Live.