Imagine Cup Branding
Branding, illustration, social media assets, design systemTools: Photoshop, Illustrator, Figma
Collaborators: Creative Director Colin McKeveny, Sr. Visual Designer Maria Forero, Creative Director Aaron Schrade
Overview: Imagine Cup is the global student developer competition that empowers participants to unleash their passion and purpose by creating innovative solutions to real-world problems. Each year, it debuts a fresh brand look to inspire and engage participants.
Demographic: The Imagine Cup targets high school and university students (18+) worldwide, empowering young tech entrepreneurs to create innovative projects using Microsoft tools.
Challenge: Each year, the Imagine Cup World Championship brings together a new wave of talented student innovators. Our challenge is to create a dynamic visual identity that not only celebrates their dedication and groundbreaking ideas but also captures the excitement of the competition while staying relevant to current trends in innovation.
Solution: Our approach weaves the spirit of innovation into every aspect of the event through a thoughtfully crafted visual identity. The prism and vibrant color palette symbolize the diverse backgrounds of the students and how their ideas converge to shine on the Imagine Cup stage. By integrating these elements into the live show, we create an experience that is both inspiring and reflective of the competition’s impact.
Deliverables
Process
Initial 3 Concepts
Final Insights
I loved working with Maria and Colin on this one. The Imagine Cup color palette really lent itself to the prismatic dynamic system integrated into all of these assets.