This age bracket is motivated to find supplements for their dogs as preventative medicine to avoid more serious and costly problems like hip surgery. In fact, veterinary and pet nutritionists commonly advise dog owners to choose dog dietary supplements to maintain their dogs overall health.

Millennials accounted for more than 43% growth as pet owners in the years from 2007-2015.

1.8 m dog lovers already search for pet health and nutritional research and are already pet medication shoppers

80% of dogs over the age of seven years suffer from the rigid, achy joints of arthritis. The cartilage and fluids that support the bones in dogs break down as they get older, causing irritation, inflammation, and pain.

The demand for joint health supplements will continue to rise in the coming years, as they aid in the treatment of arthritis and the debilitating effects of osteoarthritis, both of which are widespread in aging dogs.

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Nestlé Purina PetCare Company conducted a study and discovered that 84% of pet owners are worried about the ingredients in their pets' food. Before purchasing pet food, more than four out of five pet owners are likely to read the ingredient list.

The market for cannabidiol products further expand to surpass US$ 34 Bn by 2031, expanding more than 11x, thanks to rising demand for full legalization and a ready consumer base.

Probiotics are prescribed for maintaining a desirable intestinal microbial balance. A generally healthy dog should be able to maintain the balance of digestive microbes naturally. But during times of stress, illness, or malnutrition, an imbalance can occur. Many dogs respond well to a supplement of beneficial microbes to bring the digestive microflora back in balance.

Billions of these bacteria (and some yeast) live in the gastrointestinal system of animals. These healthy gut bacteria balance the internal environment to prevent disease and promote health.

They perform tasks like: helping to break down food, making nutrients and vitamins, fighting off potential pathogens and strengthening immunity

Pumpkin seed oil is a high source of unsaturated fatty acids and contains iron, magnesium, salenium, calcium, vitamins A, B, C, E and zinc. According to the American College of Veterinary Nutrition and The National Research Council of the National Academies, canine vitamin and nutritional needs requires a diet rich in nearly all of these vitamins and minerals for normal body and organ function.

These vitamins and minerals specifically aid in canine digestive and urinary function as well as skin health/healing and as an antioxident. Pumpkin seeds are also a natural alternative to effectively treat intestinal parasites in both domestic pets and livestock.

Choline is a necessary component of the phospholipid cell membrane. It supports and maintains canine brain, nervous, and liver functions.

Glucosamine is already one of the more popular over-the-counter arthritis remedies. It is one of several natural substances, or nutraceuticals, that are known as chondroprotective agents, used in the treatment of arthritis in humans, dogs, horses, and other animals.

In dogs, glucosamine is also often used to: alleviate pain and joint wear caused by hip dysplasia or other structural changes, aid in the treatment of spinal disc injury, ease recovery from joint surgery and try to keep performance dogs in peak condition