Apollo CBD + Meta Story

Belief systems: This age bracket is motivated to find supplements for their dogs as preventative medicine to avoid more serious and costly problems like hip surgery. In fact, veterinary and pet nutritionists commonly advise dog owners to choose dog dietary supplements to maintain their dogs overall health.

This group of people is also more willing to experiment with holistic medicine. They value nutrition and are already documented as researching pet medication and how to optimize the health of their pets to improve their quality of life. They are the kind of people reading the ingredients on the back of the bag when choosing new food. They also are more likely to take CBD themselves and believe in its health benefits. This demographic values personalized care and products to meet their individual needs.

We also think there is the potential of appealing to an older demographic that already is invested in their pets' health and is currently feeding their dogs supplements for their joints, gut health, and anxiety. Our brand hopes to introduce CBD as an additional holistic offering to pet lovers who may not already be familiar with its benefits by combining them with previously established and scientifically backed supplements that people are already familiar with and have been for years. With Apollo CBD+ they are receiving double the value with both the supplements and the CBD oil.

Key Differentiators: Apollo CBD+ offers a product line with more specialized options catered to the specific needs of your pet than any other brand on the market. We are the only company providing CBD with probiotic supplements. We go beyond offering the current standard of supplements that improve your dog's health and have added CBD so that your dog can receive the best care at all times. People love Apollo CBD+ because we create scientifically backed and vet approved custom blends that specifically cater to the ailments or health needs of your dog. People truly appreciate how our products are an investment in their dogs future health and are an escape from the one-size-fits all mentality.

Tone of Voice: trustworthy, health conscious, authentic, honest, scientific, less playful more professional, transformative

The larger ecosystem: They are more likely to pay for nutritional values for themselves. They prefer humane certified eggs, organic vegetables and are more likely to spend money if they feel like the product is in alignment with their values. These people not only care about their pets but also enjoy curating their home space and buying furnishings that make them feel warm and cozy. Since they are health conscious they enjoy indulging in the occasional white claw, known for its desirable light freshness and low sugar content. This group of individuals keeps up to date on health trends and is susceptible to health fads like veganism, keto diet and gluten-free.

Channels: Our target demographic ranges from humble Google researchers to those who seek out scientifically peer-reviewed publications. They also actively seek out local pet stores that exhibit perceived shared values. It is important for our brand to establish strong connections with local pet stores across the nation to tap into this market.

Content Strategy: Apollo CBD+ provides specialized and personalized care to improve the quality and longevity of your beloved fur baby’s life. Our mission is to deliver only the highest quality CBD treat catered to your dogs specific needs. We are dedicated to keeping your dog strong, healthy, pain-free and happy. All of our products are human-grade, vegan, Non-GMO and organic. You can rest assured that Apollo’s CBD+ is your partner in keeping your pet healthy, vital and happy for years to come.

Here To Make An Impact: We have thoughtfully created our brand with your pet and our planet in mind. Our packaging is made with recycled materials because taking care of our planet is no small task! Apollo CBD+ only uses eco-conscious ingredients for a healthy and happy planet earth. We also actively give back to the community through our animal rescue collaborations. When you purchase our products, a portion of the proceeds go to a non-profit organization that is making a difference in supporting animals across the country.

Apollo CBD+ is a premium quality CBD for pets that has product integrity, consumer transparency, and delivers. results.
We have formulated the highest quality CBD Pet Products that are affordable, clean and deliver only the best benefits for your beloved pets!